Description of Service
This is an analytics service. The service makes it possible to measure traffic and engagement on websites and mobile apps across devices using customizable reports.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
Device information, Geographic location, Browser information, Device operating system, Screen resolution, Referrer URL, Interaction data, Date and time of visit, User behaviour, Pages visited, Online identifiers, Shortened IP Address, User ID, Advertising identifier, Purchase information
Legal Basis
In the following the required legal basis for the processing of data is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
- The client can choose how long Google Analytics retains data. The maximum amount of retention period is 14 months.
Transfer to Third Countries
This service may transfer the collected data to another country. Please note that this service may transfer data to a country that does not offer an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes without you possibly being entitled to any legal remedies. Below is a list of the countries to which the data is transferred. For more information on the security guarantees, please refer to the website provider's privacy policy or contact the website provider directly.
- Singapore
- Taiwan
- Chile
- United State of America
Data Recipients
In the following the recipients of the data collected are listed.
Alphabet Inc., Google LLC, Google Ireland Limited
Click here to read the privacy policy of the data processor
https://business.safety.google/privacy/?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://tools.google.com/dlpage/gaoptout?hl=de
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
- Maximum age of cookie storage: 2 years
- Non-cookie storage: no
This service uses different means of storing information on a user’s device as listed below.
-
_ga - Used to distinguish users. - cookie - 2 years (Max Duration)
-
_ga_ - Used to persist session state. - cookie - 2 years (Max Duration)
